Last Updated: April 2, 2018

Especially for Pets (“EFP,” “we,” or “us”) has prepared this Privacy Policy (“Privacy Policy”) to describe how we collect, use and share personal information from users (“you” and “your”) of our EFP, located at (the “Site”). This Privacy Policy does not apply to EFP’s, applications or services that do not display or link to this statement or that display or link to different privacy statements.

We may change this Privacy Policy from time to time. If we make any changes to this Privacy Policy, we will notify you of the changes by posting a new Privacy Policy here and we will change the “Last Updated” date above. Therefore, we encourage you to frequently review this Privacy Policy on an ongoing basis.

We collect information about you in various ways when you use our Site. For example, if you contact us by sending us an email, we may collect your email address and the contents of your email in order to send you a response. If you sign up for email updates or otherwise request to receive notifications from us related to our Site and related products and services, such as electronic newsletters and promotional emails, we may collect the email address your provide in order to fulfill your requests. We also collect any other information that you voluntarily submit to us. We may also obtain information from other sources and combine that with information we collect on our Site.

When you browse this Site our server may automatically collect and store information about your visit, including but not limited to the following: your IP address, the type of browser and operating system used to access our Site, the pages you visit, the date and time of your visit, and the website you visited before our Site. We use this information to learn about the number of people who visit our Site, analyze trends, administer the Site, and to improve the content of our Site.

Like many online services, we use cookies to collect information. “Cookies” are small pieces of information that EFP sends to your computer’s hard drive while you are viewing the EFP website. Among other things, Cookies help us improve our Site and your experience. We use cookies to see which areas and features of our Site are popular and to count visits to our Site.

We use Google Analytics to help analyze how users use the Site. Google Analytics uses Cookies to collect information such as how often users visit the Site, what pages they visit, and what other sites they used prior to coming to the Site. We use the information we get from Google Analytics only to improve our Site and Services. Google Analytics collects only the IP address assigned to you on the date you visit the Site, rather than your name or other personally identifying information. We do not combine the information generated through the use of Google Analytics with your personally identifiable information. Although Google Analytics plants a persistent Cookie on your web browser to identify you as a unique user the next time you visit the Site, the Cookie cannot be used by anyone but Google. Google’s ability to use and share information collected by Google Analytics about your visits to the Site is restricted by the Google Analytics Terms of Use and Privacy Policy.

We use personal information collected throughout this Site for purposes described to you in this Privacy Policy or disclosed to you on our Site or in connection with our services. For example, we may use your information to: • Operate and improve our Site, products and services; • Understand you and your preferences to enhance your experience and enjoyment using our Site, products and services; • Process and deliver contest entries and rewards; • Provide and deliver the products and services you request; • Send you related information, including confirmations, updates, security alerts, and support and administrative messages; • Communicate with you about new contests, promotions, rewards, upcoming events and other news about products and services offered by us and our selected partners; and • Link or combine it with other personal information we get from third parties, to help understand your needs to provide you with better service.

We often receive pictures and other content from users who have had positive experiences with our products and services. We occasionally publish such content. If we publish this content, we may identify our users by their first and last name. We obtain the user’s consent prior to posting his or her name along with their picture.

We may also create anonymous data records from personal information by excluding information (such as your name) that makes the data personally identifiable to you. We use anonymous data to analyze request and usage patterns so that we may enhance the content of our services and improve Site navigation. We reserve the right to use anonymous data for any purpose and to disclose anonymous data to third parties in our sole discretion.

We disclose your information as described below and as described elsewhere in this Privacy Policy: • We may share your information with third parties that you designate to receive such information; • We may share your information with third party vendors, consultants, and other service providers who work for us and need access to you information to do that work; • We may disclose your personal information, in the event EFP believes in good faith that disclosure is necessary (a) in connection with a legal investigation; (b) to comply with relevant laws or to respond to subpoenas or warrants served on EFP; (c) to protect or defend the rights or property of EFP or users of the Site; and/or (d) to investigate or assist in preventing any violation or potential violation of the law, this Privacy Policy, or our Terms of Use. • We may share some or all of your information in connection with or during negotiation of any merger, financing, acquisition or dissolution, transaction or proceeding involving the sale, transfer, divestiture, or disclosure of all or a portion of our business or assets. In the event of an insolvency, bankruptcy, or receivership, your information may also be transferred as a business asset. If another company acquires our company, business or assets, that company will

We may periodically receive electronic newsletters and emails that directly promote the use of our Site, products and/or services. When you receive newsletters or promotional communications from us, you may indicate a preference to stop receiving further communications from us and you will have the opportunity to “opt-out” by selecting the “Unsubscribe” link at the bottom of the email, or by replying to an email message and changing the SUBJECT line to read “UNSUBSCRIBE”. Despite your indicated email preferences, we may send you service related communications, including notices of any updates to our Terms of Use or Privacy Policy.

If you decide at any time that you no longer wish to accept Cookies from our Site for any of the purposes described above, then you can instruct your browser, by changing its settings, to stop accepting Cookies or to prompt you before accepting a Cookie from the EFP you visit. Consult your browser’s technical information. If you do not accept Cookies, however, certain functionalities of the Site may not be available to you. If you have any questions about how to disable or modify Cookies, please let us know at the contact information provided below.

EFP is committed to protecting the security of your personal information. We use a variety of industry-standard security technologies and procedures to help protect your personal information from unauthorized access, use, or disclosure. However, no method of transmission over the Internet, or method of electronic storage, is 100% secure. Therefore, while EFP uses reasonable efforts to protect your personal information, we cannot guarantee its absolute security.

If you have any questions, concerns or complaints about our Privacy Policy or our data collection or processing practices, or if you want to report any security violations to us, please contact us at the following address: