We create meaningful innovations that solve big problems.

All of us here have the best jobs in the world in making cool stuff for your pets so you can enjoy spending time with them even more. Our team is made up passionate pet lovers and we love pets as much as they love us.

We make all kinds of products like toys, bowls, games, gear, chew toys plus collars and we didn’t forget about cats either. We’re all about creating innovative products that solve problems – whether your dog eats too fast, cat is scratching something it shouldn’t or want to take your dog in the water -we’ve got something that will make you and your pet’s life better.

BionicⓇ earns the name Supernatural Strong every time your dog plays with it. Naturally free of all the stuff you don’t want your dog chewing on and made with unmatched durability, BionicⓇ is super strong and super fun.